IDENTITY SYSTEMS
CONNECT WITH YOUR AUDIENCE FROM MOMENT ONE.
We build brands that reflect your mission, values, and vision. Before your audience has heard what those are, they’ll feel it speaking to them from your visual identity, and it will continue to reflect who you are at every touch point, appealing to all of the senses with color, typography, design, voice, tone, and personality in spades!
In spite of doing amazing work for over 100 years, Lund Family Center had an identity problem. To begin the identity redesign, we conducted a comprehensive survey of stakeholders. A number of issues were identified and documented in that process, including the need for a name change. LUND, with a three-word tagline — Hope – Opportunity – Family — is a simple, direct, historically and locally known name. Providing 360° support services to women, children and families, this mission-driven organization is dynamic and full of heart – qualities we portrayed in the new identity, a number of collateral pieces and in Lund’s new headquarters.
MamaSezz is the leading whole food plant-based meal delivery company in the U.S. The two women founders are passionate about their products and the benefits of eating a vegan lifestyle for health and well-being. MamaSezz food is delicious and the founders’ ability to build non-judgmental community around vegan food is critical to MamaSezz’ success. Our contribution included the identity design, initial package design for pouches and trays, labeling and collateral.
The MamaSezz identity system contains a number of graphic elements that can be applied in numerous ways and are easily changeable for a dynamic unique personality.
For a collection of tableware for nautical lifestyles, we designed a robust identity system, including logo, logomark, a simple yet dynamic color palette, repeating patterns and textures, and a number of graphic elements. An introductory website, collateral and a tradeshow presence set up the brand for success.
Product design of the tableware was already established, but our design of the signature tote was a key product contribution.
Lois’ Natural Marketplace is a bustling natural food store with more than 25 years of service to the Portland Maine community. First order of business: an updated identity to include a variety of logo formats, a robust color palette, numerous patterns and Lois’ credo made visual. Store signage and a hand-lettered, illustrated mural followed.
