SUNiCE

BRAND STRATEGY
IDENTITY SYSTEMS
CONTENT
PACKAGING
EXPERIENTIAL
DIGITAL

HAVING A BLAST!

After launching a successful wine cooler beverage, our client came up with the idea of  a beer-based, spiked refreshment packaged in a pouch called SUNiCE. Inspired by 80’s ski culture design, we developed the identity and packaging for the line of beverages. The recently launched brand is already enjoying a great response in a highly competitive market.

Sunice, color logo, black and white logo
Sunice, passion tiki eclipse, 10 oz pouch, triple tropic twist, 10 oz pouch
Sunice, mango lychee punch, 10 oz pouch, watermelon margarita smash, 10 oz pouch
Sunice, two guys holding 10 oz pouches
Sunice, passion tiki eclipse, 6-pack, 10 oz pouch
Sunice, mango lychee punch, 6-pack, 10 oz pouch
Sunice, triple tropic twist, 6-pack, 10 oz pouch
Sunice, watermelon margarita smash, 6-pack, 10 oz pouch
Sunice, 12-pack variety, four flavors, passion tiki eclipse, triple tropic twist, mango lychee punch, watermelon margarita smash
Sunice, flavor patterns
Sunice, 10 oz pouches on store shelf
SUNiCE, website, tablet, phone
Sunice, cooler filled with sunice 10 oz pouches, picnic
Sunice, couple drinking 10 oz pouch, rooftop
Sunice, logos, flavors