FOOD PACKAGING DESIGN
WE’VE GOT YOU COVERED FROM CONCEPT TO MARKET
Our love affair with food packaging started with Ben & Jerry’s way back wen they went from a single scoop shop to freezer shelves. We designed those first pint containers—and so much more as years went on—that helped launch one of the most iconic and successful ice cream brands in the country.
Our first step in designing great packaging is to get to know your food or brand, its particular personality (or ethos in some cases), where it fits in the marketplace and its competition. Our goal is to create a unique visual that outshines shelf mates and says “pick me!”
In the consumer packaged goods (CPG) world, Ben & Jerry’s is a standout. Check out the Ben & Jerry’s archive for a trip down memory lane with us.
Food packaging design at its most fun! Bold colors, hand lettering and whimsical illustration make these bags a snack aisle stand out.
Entrepreneur and owner of Indian as Apple Pie, Anupy Singla is a force of nature. We made sure her company identity and Indian food brand reflected her energy.
This client came to us with an idea for disrupting the children’s toothpaste market. We set out to develop the brand concept, presenting possible names and package design options.
Food branding that plays up the “born in Vermont, 100% organic, all natural” essence of these mints with earthy tones, hand lettering and simple illustrations.
