IDENTITY SYSTEMS
CONNECT WITH YOUR AUDIENCE FROM MOMENT ONE.
We build brands that reflect your mission, values, and vision. Before your audience has heard what those are, they’ll feel it speaking to them from your visual identity, and it will continue to reflect who you are at every touch point, appealing to all of the senses with color, typography, design, voice, tone, and personality in spades!
In spite of doing amazing work for over 100 years, Lund Family Center had an identity problem. To begin the identity redesign, we conducted a comprehensive survey of stakeholders. A number of issues were identified and documented in that process, including the need for a name change. LUND, with a three-word tagline — Hope – Opportunity – Family — is a simple, direct, historically and locally known name. Providing 360° support services to women, children and families, this mission-driven organization is dynamic and full of heart – qualities we portrayed in the new identity, a number of collateral pieces and in Lund’s new headquarters.
