LET'S GROW KIDS
BRAND STRATEGY
IDENTITY SYSTEMS
CONTENT
PACKAGING
EXPERIENTIAL
DIGITAL
A DYNAMIC CAMPAIGN FOR A WORTHY CAUSE
Let’s Grow Kids was an opportunity for us to work on a project near and dear to our hearts. The five-year campaign initiative needed an overall design strategy, naming, identity, website design and an assortment of promotional support materials. Three years into the project, as Let’s Grow Kids looked to merge with another like-minded organization, we conducted an exhaustive evaluation of the initiative and made refinements to the identity to reflect the new coalition and applied the updated brand identity to the organization’s new offices and promotional materials. It looks like today’s current political climate is catching up to Let’s Grow Kids’ leadership and vision!









