INDIAN AS APPLE PIE

BRAND STRATEGY
IDENTITY SYSTEMS
PACKAGING
CONTENT
DIGITAL

BRINGING HERITAGE HOME

Anupy Singla learned how to cook Punjabi-style food during visits to Bhikhi, her grandfather’s village in the heart of Punjab. Eager for Americans to discover the wonders of Indian food through cooking, she developed Indian as Apple Pie, a product line of spices, sauces, recipe cards and kits. Hand-lettering in the identity and packaging in a palette as varied and vibrant as Holi festival parade make Indian as Apple Pie stand out in the specialty food marketplace.