INDIAN AS APPLE PIE

BRAND STRATEGY
IDENTITY SYSTEMS
PACKAGING
CONTENT
DIGITAL

BRINGING HERITAGE HOME

Anupy Singla learned how to cook Punjabi-style food during visits to Bhikhi, her grandfather’s village in the heart of Punjab. Eager for Americans to discover the wonders of Indian food through cooking, she developed¬†Indian as Apple Pie, a product line of spices, sauces, recipe cards and kits. Hand-lettering in the identity and packaging in a palette as varied and vibrant as Holi festival parade make¬†Indian as Apple Pie stand out in the specialty food marketplace.