GRAFTON VILLAGE CHEESE

BRAND STRATEGY
IDENTITY SYSTEMS
CONTENT
PACKAGING
EXPERIENTIAL
DIGITAL

ELEVATING THE MISSION

Grafton Village Cheese is an iconic Vermont cheese company, making its award-winning, handmade cheeses in the historic village of Grafton, Vermont. Originally tasked with updating the packaging to meet new nutritional labeling requirements, we helped the company recognize their existing brand’s limitations and developed a broader strategy behind the design work to address missed marketplace opportunities. The updated identity, integration of their meaningful company mission, and new labeling has reintroduced Grafton Village Cheese as a modern, high quality product with deep historical and mission-driven roots.

Grafton Village Cheese, collection of logo variations
Grafton Village Cheese, collection of various cheeses on board. Grafton Village Cheese, 1 year aged cheddar, 8oz waxed wheel. Grafton Village Cheese, reserve cheddar cheese, 8oz. Grafton Village Cheese, truffle cheddar cheese, 8oz. Grafton Village Cheese, smoked chili cheddar cheese, 4oz. Grafton Village Cheese, maple smoked cheddar cheese, 4oz. Grafton Village Cheese, grand reserve cheddar cheese, 8oz. Grafton Village Cheese, sage cheddar cheese, 8oz waxed bar. Grafton Village Cheese, garlic cheddar cheese, 8oz. Grafton Village Cheese, smoked garlic cheddar cheese, 8oz. Grafton Village Cheese, 2 year aged cheddar cheese, 16oz waxed bar.
Grafton Village Cheese, collection of wax wheel cheese products, Maple Smoked Cheddar, 8oz wax covered cheese wheel, 2 Year Aged Cheddar, 8oz wax covered cheese wheel, 1 Year Aged Cheddar, 8oz wax covered cheese wheel
Grafton Village Cheese, collection of 4oz wax cheese blocks, 2 year aged cheddar, garlic cheddar, sage cheddar, 1 year aged cheddar
Grafton Village Cheese, cave aged cheese collection, with labels
Grafton Village Cheese, four employees with branded aprons holding various Vermont cheeses up. Grafton Village Cheese, logo, branded paper bag with mission statement.
Grafton Village Cheese, four employees, logo branded aprons, holding Vermont cheeses
Grafton Village Cheese, logo, printed on brown paper bag
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Grafton Village Cheese, website on laptop. Grafton Village Cheese, website on phone.
Grafton Village Cheese, website, laptop
Grafton Village Cheese, website, phone