EXPERIENTIAL
STEP INSIDE YOUR BRAND…LITERALLY.
Design and construction of sophisticated branded environments for retail stores, internal workspaces, and trade shows which will immerse and inspire your audience’s entire experience.
Vermont PBS built new offices and studios in 2019. Our scope of work was to infuse the space with the culture, mission and core values of Vermont PBS. We filled the space with collage and pattern, colors from the Public Broadcasting brand guide and bold typography.
Waterbury Vermont sports a Victorian train station in the center of town. Keurig Green Mountain took over most of the station for their flagship café. Our work with KGM included reorganized traffic flow through the space, we used KGM/Green Mountain Coffee Roasters branding to infuse the space, designed retail shelving and educational kiosks, spec’d furnishings, designed and executed a new menu system, and designed historical and coffee-related education materials.
How a K-cup works: an illustration drawn with coffee by Karen Eland.
Two educational kiosks incorporate interactive video displays and graphic panels on coffee growing, farmers, and environmental concerns of coffee growing.
A large layered metal map of the coffee growing regions of the world above, a company timeline and wayfinding above.
In addition to the café, we also infused several workspaces with the KGM purpose and principles, wall-sized illustrated murals and maps.
With growth booming. Dealer.com expanded corporate headquarters and hired us to design content for a series of large blank walls. The company’s organizing principles are a set of eight core values that we used to design huge, colorful, typographic murals throughout the headquarters.
As Pizzagalli Construction changed its name to PC Construction and moved from a family-run business to an employee-owned company, it also built a new headquarters. We had the privilege of working with the leadership to make the space theirs. History of the company and the major projects they had built were important to the company and its employees. We combed through company archives and found wonderful old photos of construction projects to cover the walls. Using the same materials that PC Construction uses every day, we built a sculpture of the company motto, and numerous signs. A timeline and wall of historic milestones provide recognition for all the company has accomplished.
