EXPERIENTIAL

STEP INSIDE YOUR BRAND…LITERALLY.

Design and construction of sophisticated branded environments for retail stores, internal workspaces, and trade shows which will immerse and inspire your audience’s entire experience.

Vermont PBS built new offices and studios in 2019. Our scope of work was to infuse the space with the culture, mission and core values of Vermont PBS. We filled the space with collage and pattern, colors from the Public Broadcasting brand guide and bold typography.

Vermont PBS office. Left: Front desk with metal Vermont PBS logo signage on wall. Right: Pillar in office with typographic design of the various categories Vermont PBS covers.
Vermont PBS, logo, lobby sign, front desk
Vermont PBS, categories, typographic wallpaper art, office
Vermont PBS interior office building - Left: large wall plaque stating "Vermont PBS connects neighbors through stories that change lives, Right: two office entrances with Vermont PBS logos on glass doors
Vermont PBS, mission statement wall art, office
Vermont PBS, office entrance, lobby entrance, main desk
Vermont PBS, Kids programming collage, wall graphic
Vermont PBS interior art - Left: Art showing various collages of topics that include; news and public affairs, science and nature, history, kids, and food and travel, Right: framed collage art in office room above small couch
Vermont PBS, categories, collage art, news and public affairs, science and nature, history, kids, food and travel
Vermont PBS, collage art, donor room, waiting room, framed art
Vermont PBS, green room, celebrity wall, portraits
Vermont PBS, interior wall, food & travel, wall collage
Vermont PBS, interior office wall, Kids programming collage wall graphic
Vermont PBS, interior conference room wall, brand values, Collaborate, wall graphic
Vermont PBS, interior conference room wall, brand values, Discover, wall graphic
Vermont PBS, interior conference room wall, brand values, Explore, wall graphic

Waterbury Vermont sports a Victorian train station in the center of town. Keurig Green Mountain took over most of the station for their flagship café. Our work with KGM included reorganized traffic flow through the space, we used KGM/Green Mountain Coffee Roasters branding to infuse the space, designed retail shelving and educational kiosks, spec’d furnishings, designed and executed a new menu system, and designed historical and coffee-related education materials.

Keurig Green Mountain, historical photo of train station that was transformed into the flagship cafe and community center, waterbury, vermont
Keurig Green Mountain Coffee Roasters Flagship Cafe & Community Center interior - Left: cafe coffee station with menu where you order in background & educational kiosk in foreground, Right: cafe table seating with branded merchandise shelving to the right
Keurig Green Mountain Coffee Roasters, cafe and community center, educational kiosk, coffee menu, order
Keurig Green Mountain Coffee Roasters, cafe and community center, merchandise shelving

How a K-cup works: an illustration drawn with coffee by Karen Eland.

Keurig Green Mountain, wall graphics, Left: Illustrated ordering menu, Right: K-cup design and elements art painted out of actual coffee
Keurig Green Mountain Coffee Roasters Flagship Cafe & Community Center interior showcasing educational and interactive kiosks
Keurig Green Mountain Coffee Roasters, cafe and community center, educational kiosk
Keurig Green Mountain Coffee Roasters, cafe and community center, educational kiosk
Keurig Green Mountain, self serve K-cup singles Kiosk, build your own pack kiosk
Keurig Green Mountain, self serve K-cup singles Kiosk, build your own pack kiosk

Two educational kiosks incorporate interactive video displays and graphic panels on coffee growing, farmers, and environmental concerns of coffee growing.

Keurig Green Mountain, flagship cafe and community center, historical train ticket windows with a collection of historical photos of restoring the space, Waterbury, Vermont
Keurig Green Mountain, flagship cafe and community center, historical train ticket windows with a collection of historical photos of renovating the space, Waterbury, Vermont
Keurig Green Mountain, coffee sourcing map
Keurig Green Mountain Coffee Roasters, cafe and community center, behind the beans, world map wall
Left: Keurig Green Mountain Coffee Roasters illustrated timeline from 1981 - 2016, Right: Keurig Green Mountain Coffee Roasters metal display stand showing wayfinding map of Flagship Cafe and Community Center in Waterbury Vermont
Keurig Green Mountain, company historical timeline, 1981-2016
Keurig Green Mountain, flagship cafe and community center, way finding, map stand, brochure

A large layered metal map of the coffee growing regions of the world above, a company timeline and wayfinding above.

In addition to the café, we also infused several workspaces with the KGM purpose and principles, wall-sized illustrated murals and maps.

Keurig Green Mountain, office hallway, branded typographical wall covering
Keurig Green Mountain, office hallway, branded typographical wall covering
Keurig Green Mountain, typographical design lockup, wall art
Green Mountain Coffee Roasters, brand messaging, wall paper, office
Green Mountain Coffee Roasters, brand messaging, wall paper, office
Green Mountain Coffee Roasters, brand messaging, wall paper, office
Keurig Green Mountain, large illustration wall graphic, interior office wall

With growth booming. Dealer.com expanded corporate headquarters and hired us to design content for a series of large blank walls. The company’s organizing principles are a set of eight core values that we used to design huge, colorful, typographic murals throughout the headquarters.

Dealer.com, interior hallway, branded typographical wall covering
Dealer.com, branded typographical lockup
Dealer.com, interior wall, branded typographical wall covering
Dealer.com, branded typographic lockup wall graphic, interior office cafeteria wall
Dealer.com, interior hallway, branded typographical wall covering
Dealer.com, founders standing in office building hallway in front of branded typographical mission statement wall, Daria Bishop.

As Pizzagalli Construction changed its name to PC Construction and moved from a family-run business to an employee-owned company, it also built a new headquarters. We had the privilege of working with the leadership to make the space theirs. History of the company and the major projects they had built were important to the company and its employees. We combed through company archives and found wonderful old photos of construction projects to cover the walls. Using the same materials that PC Construction uses every day, we built a sculpture of the company motto, and numerous signs. A timeline and wall of historic milestones provide recognition for all the company has accomplished.

PC Construction, historical photo
PC Construction office lobby, metal PC Construction interior building sign on stone wall, lobby sitting area with large metal sign on wall saying "At PC Construction we go above & beyond on every job, period."
PC Construction, logo sign, stone wall
PC Construction, office waiting room, brand messaging, metal plaque on wall
PC Construction, office room, historical photo, wallpaper, accent wall
PC Construction, logo, exterior office sign
PC Construction, historical photo large wall graphic, office interior conference room
PC Construction, historical photo large wall graphic, office interior conference room
PC Construction, two interior office rooms, large historical photo wallpaper accent walls
PC Construction, office room, historical photo, wallpaper, accent wall
PC Construction, office room, historical photo, wallpaper, accent wall
PC Construction, historical photo large wall graphic, office interior stairwell
PC Construction, historical photo large wall graphic, office interior stairwell