BUTTERNUT MOUNTAIN FARM

BRAND STRATEGY
IDENTITY SYSTEMS
CONTENT
PACKAGING
EXPERIENTIAL
DIGITAL

RESPECTING HISTORY AND TRADITIONS

In the process of transferring leadership of a family-owned company to the third generation, Butternut Mountain Farm engaged us to design a new identity for this iconic Vermont maple syrup producer. By respecting the history and traditions of the company, assessing the cultural and market value of its product line, and knowing the untapped value of branding a commodity product, we designed an identity and two distinctive brands for specialty and mass market retail.

Butternut Mountain Farm, logo
Butternut Mountain Farm, animated logo.
Butternut Mountain Farm, two little kids eating maple snacks, Maple Flavored Pop, .33oz lollipop, Maple Popcorn, 4oz bag
Butternut Mountain Farm, collection of products, Organic Buttermilk Pancake Mix, 1lb pouch, Organic 100% Pure Vermont Maple Syrup, Grade A, Dark Color Robust Taste, 12 fl oz squeeze bottle, 100% Pure Vermont Maple Syrup, Grade A, Amber Color Rich Taste, 3.4 fl oz glass leaf bottle, 100% Pure Vermont Maple Syrup, Grade A, Amber Color Rich Taste, 1 fl oz nip bottle
Butternut Mountain Farm, collection of maple syrup products, 100% Pure Vermont Maple Syrup, Grade A, Dark Color Robust Taste, quart jug, Organic 100% Pure Vermont Maple Syrup, Grade A, Dark Color Robust Taste, 12 fl oz squeeze bottle, Organic 100% Pure Vermont Maple Syrup, Grade A, Amber Color Rich Taste, 12 fl oz glass bottle, Organic 100% Pure Vermont Maple Syrup, Grade A, Golden Color Delicate Taste, 8 fl oz glass bottle
Butternut Mountain Farm, collection of products, Maple Barbeque Sauce, 12oz bottle, Maple Barbeque Sauce, 20oz bottle, Tangy Honey Mustard, 7,5oz jar, Maple Horseradish Mustard, 7oz jar, Sweet Maple Mustard, 8oz jar, Pure Maple Butter, 8.5 oz jar
Butternut Mountain Farm, collection of specialty syrups, 100% Pure Vermont Maple Syrup, Grade A, Amber Color Rich Taste, 3.4 fl oz glass leaf bottle, 100% Pure Vermont Maple Syrup, Grade A, Amber Color Rich Taste, 8.5 fl oz glass leaf bottle, 100% Pure Vermont Maple Syrup, Grade A, Amber Color Rich Taste, 1.7 fl oz glass leaf bottle, 100% Pure Vermont Maple Syrup, Grade A, Amber Color Rich Taste, 12.7 fl oz round glass bottle, 100% Pure Vermont Maple Syrup, Grade A, Amber Color Rich Taste, 25 fl oz round glass bottle, 100% Pure Vermont Maple Syrup, Grade A, Amber Color Rich Taste, 8 fl oz mason jar, 100% Pure Vermont Maple Syrup, Grade A, Amber Color Rich Taste, 24 fl oz mason jar, 100% Pure Vermont Maple Syrup, Grade A, Amber Color Rich Taste, 15 fl oz mason jar, 100% Pure Vermont Maple Syrup, Grade A, Amber Color Rich Taste, 34 fl oz wax clasp glass bottle, 100% Pure Vermont Maple Syrup, Grade A, Amber Color Rich Taste, 12 fl oz glass bottle, Vermont Maple Syrup, Vanilla, 8.5 fl oz wax clasp glass bottle, Vermont Maple Syrup, Cinnamon, 8.5 fl oz wax clasp glass bottle, 100% Pure Vermont Maple Syrup, Grade A, Amber Color Rich Taste, 8.5 fl oz wax clasp glass bottle
Butternut Mountain Farm, branded maple process illustration, Maple Syrup, Maple Sugar, Maple Candy, Sugar making, Processing and Distribution, Consumption and Use
Butternut Mountain Farm, group of people sitting at a picnic table enjoying maple food recipes
Butternut Mountain Farm, collection of maple products, Organic 100% Pure Vermont Maple Syrup, Grade A, Dark Color Robust Taste, 8 fl oz glass bottle, Organic 100% Pure Vermont Maple Syrup, Grade A, Amber Color Rich Taste, 8 fl oz glass bottle, Organic 100% Pure Vermont Maple Syrup, Grade A, Golden Color Delicate Taste, 8 fl oz glass bottle,
Butternut Mountain Farm, two little kids eating maple snacks, Maple Flavored Pop, .33oz lollipop, Maple Popcorn, 4oz bag
Butternut Mountain Farm, collection of infused maple syrups, Sweet Ginger Maple Syrup, giner, 6.7 fl oz glass flask bottle, Sweet Bourbon Maple Syrup, bourbon barrel aged, 6.7 fl oz glass flask bottle, Sweet Autumn Maple Syrup, sweet spices and vanilla, 6.7 fl oz glass flask bottle, Sweet Heat Maple Syrup, habanero peppers, 6.7 fl oz glass flask bottle, Sweet Chai Maple Syrup, cardamom and ginger, 6.7 fl oz glass flask bottle, 100% Pure Vermont Maple Syrup, Grade A, Amber Color Rich Taste, 6.7 fl oz glass flask bottle
Butternut Mountain Farm, branded tradeshow booth backdrop pop up
Butternut Mountain Farm, branded delivery truck, animation
Butternut Mountain Farm, made in Vermont, Pure Maple Sugar Candy, 1.5oz box
Butternut Mountain Farm, two young girls eating maple snacks, Maple Flavored Pop, .33oz lollipop, Maple Popcorn, 4oz bag
Butternut Mountain Farm, maple candy collection, made in Vermont, Pure Maple Sugar Candy 1oz pack, Pure Maple Sugar Candy, 9oz box, Pure Maple Sugar Candy 1.5oz box, Pure Maple Sugar Candy, 4.5oz box, Pure Maple Sugar Candy, Sugar Makers .75oz boxes, Certified Organic Pure Maple Candy, .33oz pack, Maple Flavored Drops, 5oz bag, Maple Flavored Pop, .7oz lollipop
Butternut Mountain Farm, Organic 100% Pure Vermont Maple Syrup, Grade A, Amber Color Rich Taste, 12 fl oz bottle
Butternut Mountain Farm, 1 oz nip, maple syrup, diner, breakfast, family at diner
Butternut Mountain Farm, mother and daughter, 12 oz organic squeeze bottle
Butternut Mountain Farm, Organic 100% Pure Vermont Maple Syrup, Grade A, Dark Color Robust Taste, 12 fl oz squeeze bottle