Ben & Jerry's:
ethos of the brand
+ zeitgeist of the time
= whimsical personality

Beginning just three months after the start of Ben & Jerry's in a small storefront ice cream shop in Burlington, Vermont, Lyn worked with the founders in creating what evolved to become a bold new approach to product branding, packaging, marketing and retail presence that has stood the test of time. Lyn worked more closely with Ben (Cohen), who wore the "Sales and Marketing" hat, while Jerry (Greenfield) wore the "Ice Cream Maker" hat, in a close collaboration that married Ben's unconventional marketing ideas with her bold, whimsical, colorful design. Mirroring the hand-made quality of the ice cream, capturing the zeitgeist of the time and place where Ben & Jerry's established itself, and dealing with the limited budget of a shoestring start-up, Lyn used hand lettering and illustration to establish the playful visual brand for Ben & Jerry's.

2018

40th Anniversary Celebration

Ben & Jerry's, flashback reunion party, 2018, save the date
Ben & Jerry's, various polka dot color patterns
Ben & Jerry's, save the date, 2018, flashback reunion, typographic illustration
Ben & Jerry's, 40 years!, typographic illustration
Ben & Jerry's, collection of historical illustrations, back of t-shirt
Ben & Jerry's, 40 years party, Flashback, Reunion, 2018, ice cream illustration, t-shirt
Ben & Jerry's, 40 years party, Flashback, Reunion, 2018, ice cream illustration
Ben & Jerry's, 40 years party, Flashback, Reunion, 2018, ice cream illustration
Ben & Jerry's, collection of historical illustrations, back of t-shirt
Ben & Jerry's, 40 years party, young girl eating ice cream in a large polka dot tea cup
Ben & Jerry's, 40 Year!, party sign
Ben & Jerry's, 40th reunion party, three people eating ice cream in and around a large polka dot coffee cup

This is a collection of design from 1978 to 1997.

In the early days we just had fun – giving people permission to be a kid again, and tried to keep the doors open. A few years later the company adopted a social mission with a three-part bottom line, and community engagement and political activism became driving forces in the company's branding, along with more and more creative, irresistible ice cream flavors. Color printing became occasionally possible and affordable, and then ubiquitous. The introduction of Apple computers and Fontographer font design software made it possible to turn two of Lyn's hand lettered fonts into replicable fonts, cutting down on hours of lettering by hand that were becoming onerous with the rapid growth of the company.

In the nearly twenty years of Lyn's association with Ben & Jerry's, she went from starting as a single freelance designer doing everything visual, to working in-house directing the creative work of a team of designers; while the company grew from a negative cash-flow daily existence to a regional footprint with sales approaching $200 million a year. It was a great ride!

...coming soon

...coming soon

...coming soon

MORE – COMING SOON!!!