Beginning just three months after the start of Ben & Jerry's in a small storefront ice cream shop in Burlington, Vermont, Lyn worked with the founders in creating what evolved to become a bold new approach to product branding, packaging, marketing and retail presence that has stood the test of time. Lyn worked more closely with Ben (Cohen), who wore the "Sales and Marketing" hat, while Jerry (Greenfield) wore the "Ice Cream Maker" hat, in a close collaboration that married Ben's unconventional marketing ideas with her bold, whimsical, colorful design. Mirroring the hand-made quality of the ice cream, capturing the zeitgeist of the time and place where Ben & Jerry's established itself, and dealing with the limited budget of a shoestring start-up, Lyn used hand lettering and illustration to establish the playful visual brand for Ben & Jerry's.