Harvey has more than 25 years of experience as a graphic designer
and creative director.
He has worked extensively with local, regional, and national
companies to enhance their brand identities, messaging, and
he’s been involved in book packaging, working with
major publishers on concept, design, and development. He
has built strong relationships with a host of photographers,
researchers, editors, authors, and printers. Recent titles
include, Collegeville: A Photo Essay, Outside Magazine
Adventure Travel Series, Lowe’s Complete Landscaping,
The Trailside Complete Guides, and Heart & Soul:
A Celebration of Black Music Culture. Illustrated titles
currently in development include another American roots
music book and a Calypso book to coincide with the first
50 years of its introduction to the US.
Severance, a Communication Design graduate of Parsons School
of Design, also has more than 25 years of experience as a
graphic designer, illustrator and creative director.
Lyn’s design strengths lie in her
ability to combine business objectives and marketing needs
with a sense of uniqueness, unstudied sophistication, and
a direct connection to the experience of childhood, when
appropriate. The result is design that defies current fashion,
gets to the heart of the matter, and produces positive results.
Evidence of these strengths is the work
she did for Ben & Jerry’s during her 18-year tenure
with the company from its launch into adulthood. Lyn’s
design and her responsibilities as creative director set
the look that helped drive Ben & Jerry’s success.
addition to other corporate brand identity work, Lyn has
illustrated a number of published children’s books,
including Ice Cream, Cow, Ben & Jerry... the Real
Scoop, Ben & Jerry’s Homemade Ice Cream and Dessert
Book, and the recently published, Pig.
Corporate + Brand Identity:
creation & development
Retail Brand Development:
for program applications
conceptual development through delivered product