Harvey|Severance is a design and brand communications studio run by Bill Harvey and Lyn Severance. Since 2001, we have collaborated with mission-driven clients to create authentic brand identities, product packaging, environments, and websites.
Building and expressing brands requires a thoughtful, strategic foundation. We specialize in revealing the heart and soul of who our clients are, and we pair that with extensive knowledge of the business objectives the market demands. When we help clients articulate their vision and values, refresh their brands, and invigorate their marketing collateral, every step is connected to business goals.
Book Development & Design
Bill Harvey is a principal at Harvey|Severance and has more than 25 years of experience as a graphic designer, creative director, and book designer. He has worked extensively with local, regional, and national brands to enhance their brand identities, messaging, and platforms. Bill specializes in conceptualizing and executing complex and technical design work and branded environments that strike the right balance of brand presence, function, and simplicity. A get-it-done guy, he has a non-traditional approach to problem-solving.
A principal at Harvey|Severance, Lyn Severance has more than 25 years of experience as a graphic designer, illustrator, creative director, and brand strategist. Lyn’s design strengths lie in her ability to combine business objectives and marketing needs with an unstudied sophistication and a strong link to the emotional qualities of the subject. She achieves this link through hand-lettering, illustration, color, pattern, texture, and a deep understanding of the principles of design. The work Lyn did for Ben & Jerry’s during her 18-year tenure as creative director with the company, from its launch into adulthood, set the look that drove Ben & Jerry’s success. Even after her departure, that graphic foundation remains unchanged, a clear indication of its continuing value.
Lyn received the AIGA Fellow award in 2016 for lifetime achievements in design and serves as the president of AIGA Vermont.
Anna Post brings her relationship building skills, love of detail and information organization, and deep experience with writing to seek out and develop new business relationships, plan and manage complex client projects, and provide strategic writing and editing services to the studio. After managing The Emily Post Institute’s national brand for nine years, she lends an inside business perspective to the overall brand building work at Harvey|Severance.
Jen Trombley is a graphic designer with experience in brand identities, packaging design, web design and development, and college marketing for Champlain College. A skilled researcher with a fine eye for detail and strong project management skills, Jen specializes in digital media. Always eager to learn new aspects of design, she enjoys exploring typography and animation for web.